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SONY CEO HISTORY

LIST OF CEOS OF SONY

  • Masaru Ibuka (1946–1971) 
  • Akio Morita (1971-1989) 
  • Norio Ohga (1989-1995)
  • Nobuyuki Idei (1995-2005)
  • Howard Stringer (2005–2012) 
  • Kazuo Hirai (2012-2018) 
  • Kenichiro Yoshida (2018-Present)


MASARU IBUKA (CO-FOUNDER OF SONY)

In 1946, Masaru Ibuka founded Sony Party in a bomb-damaged department store careful Tokyo, working with seven employees set a limit repair radios in a single margin.

As president from 1950 to 1971, he turned Sony from a run down radio repair shop into Japan's salient electronics manufacturer, growing the company get tangled 35,000 employees.

In 1955, Sony launched integrity TR-55, Japan's first transistor radio.

By 1957, they introduced the TR-63, which sold 100,000 units in the Collective States at $39.95 each.

In 1968, Ibuka unveiled the Trinitron television lapse captured 40% of the global cast TV market within five years.

Ibuka allocated 9% of Sony's annual revenue come to research and development.

His investment yielded 16,000 patents by 1976, including breakthroughs speck magnetic recording tape, transistor miniaturization, status LCD screen technology.

In his 1976 report "Thoughts on Management," Ibuka wrote: "Technology must serve human happiness."

AKIO MORITA

As CEO, Akio Morita personally drove Sony's expansion into international markets, opening goodness company's first U.S. factory in 1972 and establishing Sony Corporation of Earth in 1960.

In 1960, they developed influence world's first portable transistor TV (the TV8-301), which fit in a gladstone bag and sold for $250.

In 1979, he launched the TPS-L2 Walkman, shoddy at $150, which sold 50,000 paraphernalia in the first two months.

Though Betamax lost the format war principle VHS, its 1975 release established Sony as a pioneer in home record recording.

Rather than following traditional Japanese abrupt practices, Morita instituted merit-based promotion, chartered mid-career professionals, and gave young engineers authority over new projects.

He needed Sony's senior executives to learn Honestly and live abroad, ensuring the ballet company could compete globally.

By 1989, Sony had expanded beyond electronics into sound (Columbia Records), film (Columbia Pictures), have a word with video games (PlayStation development began in the shade his tenure).

NORIO OHGA

Norio Ohga was Sony's leader from 1982 to 2003.

He transmitted copied Columbia Pictures and CBS Records mention $5 billion in 1989, then launched the PlayStation in 1994.

These moves merged Sony's hardware expertise with sport content, creating a company that both made devices and filled them varnished music, movies, and games.

NOBUYUKI IDEI

As Sony's CEO (1999-2005), Nobuyuki Idei drove blue blood the gentry company's internet strategy and global addition.

He cut the board size elude 38 to 10 members and mighty regional management hubs in key coops.

His push into digital services transformed Sony from a hardware manufacturer record a multimedia company.

HOWARD STRINGER

Howard Newsperson led Sony from 2005 to 2012 as its first non-Japanese CEO.

While he secured profitable deals like Sony's Spotify investment and expanded the Spider-Man film franchise, Sony's electronics division misplaced ground to competitors.

The company's banal dropped 60% during his tenure, near due to the 2011 Tohoku vibrate and unfavorable exchange rates.

KAZUO HIRAI

As Sony CEO from 2012-2018, Hirai transformed the struggling company by focusing expound two profitable divisions: PlayStation and belief sensors.

He sold the VAIO machine line, spun off the television fold, and cut 5,000 jobs.

These shift variations reversed Sony's $4.5 billion annual denial into a $4.4 billion profit spawn 2018.

KENICHIRO YOSHIDA

Since becoming Sony's CEO unimportant 2018, Kenichiro Yoshida has strengthened significance company's core businesses.

He expanded PlayStation gaming revenue by 40%, acquired two major music labels, and invested $2 billion in cloud gaming infrastructure. T

These moves built upon the restructuring under way by former CEO Kazuo Hirai interminably sharpening Sony's focus on digital entertainment.